UPDATE 1-Nielsen files for up to $1.75 b…
* J.P. Morgan, Morgan Stanley are precedence underwriters
* Nielsen’s top clients include Coca-Cola, NBC, Nestle
June 3 (Reuters) – Nielsen Holdings B.V., the globe’s largest TV and consumer measurement company, filed with U.S. regulators to levy up to $1.75 billion in an initial public offering.
J.P. Morgan Securities and Morgan Stanley are the head underwriters, the Dutch company told the U.S. Securities and Exchange Commission in a precursive prospectus.
Nielsen’s top ten clients include Coca-Cola Co, NBC Universal, Nestle S.A., News Corp, Procter & Gamble Co and Unilever.
Nielsen was taken special in a $10 billion deal in 2006 by a group of six confidential equity firms — Carlyle Group, Blackstone Group, Kohlberg Kravis Roberts & Co, Thomas H. Lee Partners, AlpInvest Partners and Hellman & Friedman.
(Reporting ~ the agency of S. John Tilak in Bangalore; Editing by Vyas Mohan) Keywords: NIELSEN/ Keywords: NIELSEN/
(john.tilak@thomsonreuters.com; +1 646 223 8780; external part U.S. +91 80 4135 5800 +1 646 897 1898; Reuters Messaging: john.tilak.reuters.com@reuters.unadulterated)
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