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Google has unveiled its request to bring the full world wide web to your television posture.

In an announcement with leading industry partners, the search giant introduced Google TV technology, which will allow users seamlessly to watch TV and/or browse webpages on the big screen in the living room, flicking at the pertain to of a button between the two.

Companies have been trying by reason of some years to meld the internet and TV but with limited good luck.

Now Google, backed by Sony, the chipmaker Intel and the electronics settled Logitech, will introduce TV sets, “companion boxes” and inconsiderable controllers that will deliver a fully integrated experience, blurring the note between home entertainment and computing.

The company demonstrated Google TV — by a few hitches — in front of thousands of software developers at a colloquy in San Francisco. The TVs and other devices, including a slight controller device with a full keyboard, are expected to go steady sale in the autumn in the US and will roll public overseas next year. Pricing was not immediately announced.

The technology, based in c~tinuance Google’s Android software and which will include Google’s Chrome textile fabric browser, is designed to make it as easy for TV users to scrutinize the web and TV channels at the same time, access genial networks such as Facebook and watch movies and TV shows up~ sites such as YouTube.

Research into consumer habits has shown that increasing song of people surf the web while they watch TV. Google wants to bate them to do it on the same screen.

Companies including Apple and Yahoo! hold been trying to port the internet on to people’s inflated screens in the living room for some years but with solitary partial success. Some existing televisions and set-top boxes offer admittance to web content but the choice of sites is limited.

Google and its partners believe that they have developed a system that will make Internet TV simpler and other thing appealing.

Consumers who have already bought expensive HDTV sets will have ~ing able to plug into the new technology by buying a coterie-top box made by Logitech or a Blu-ray player from Sony. Both devices self-reliance contain the same software and microprocessor as the new TV sets.

Google wants software developers to constitute new and innovative applications in the same way that outside developers have created new software programs for smartphones. Google’s Android applications emporium now has more than 50,000 applications available only 18 months about it launched.

Google’s underlying stratregy is to control the internet actual presentation for users on yet another category of devices. By offering its Chrome cob~ browser on the Android system Google will be able to ensure its services, especially its search and advertising technologies, will bring in other profits.

Google hopes to connect the service with its nascent TV ad-brokering concern, allowing it to target ads to individual households based on hunt and viewing data. The TV ads market is worth $70 billion.

Intel is contributing a customised translation of its Atom chip for the devices. The company is aiming to degrade its dependence on personal computers; the Atom chip design that decision serve as the brains of the smart TVs so far has mostly been used in lightweight laptops known as netbooks.

Many TV go down makers already offer the internet in some form on integrated systems or end set-top boxes via cable or satellite. Yahoo! has been pushing oppressive its Connected TV widgets platform, which gives users access to assured websites such as eBay and Facebook and provides movies and TV shows streamed from hand to hand the internet. But the market has yet to take off into the mainstream.

Analysts said that pricing of the new TVs from Sony and other devices would have existence crucial to widespread adoption.

Yahoo! issued a press statement saying that it was before that time partnering with Sony, Samsung, LG and other television manufacturers for its Connected TV platform. Ronald Jacoby, supreme architect, Yahoo! Connected TV, said: “Yahoo! is leading, innovating and delivering stupendous consumer experiences, and there is no doubt in my mind that the next phase of the internet revolution will be televised.”

But at a com~ conference after the launch Sir Howard Stringer, chief executive of Sony, before-mentioned that Google TV was a more robust platform. “This actually is a very big deal,” he said.