Broadcast vs. Cable: Who Should Win?
In other words, to inspire loyalty and trust in others, a leader actually must be trustworthy and loyal. Okay – seems simple enough.
But given the many hidden political agendas that dwell in most companies and organizations today, this is easier said than done. Our culture seems to follow an agenda that says that we must win at “all costs,” and people are merely a “means to and end” in achieving profitability and success.
However, in looking at the “100 Best Companies to Work For”, we see quite the opposite is true. Among these 100 best, each maintains a culture of putting people first. In fact, they have figured out what others would be wise to consider — that a “people-focused” corporate culture creates energized and invested employees and it is this that most often supports a positive bottom-line.
In fact, Robert Levering, founder of the Great Places to Work Institute and co-author of Fortune’s annual list of the “100 Best Companies to Work for in America,” uncovered that “trust and especially its sub-dimensions Respect, Credibility and Fairness, and Pride and Camaraderie appeared as the set of values that often makes the difference between corporate success and failure.”
Additionally, an extended study titled “Corporate Culture and Performance” by Kotter and Heskett (“The Social Dimension of Organizations” ), revealed the following:
“Over an eleven year period, companies that emphasized all stakeholders – employees, customers and stockholders, and focused on leadership development grew four times faster than companies that did not. They also found that these companies had job creation rates seven times higher, had stock prices that grew twelve time faster and profit performance that was 750 times higher than companies that did not have shared values and adaptive cultures.”
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