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The Open command be shown on the BBC until at least 2016 after a fresh deal was agreed between BBC Sport and the R&A.

The strange contract means the BBC will continue as exclusive live television broadcaster, and also covers radio, online, interactive and iPlayer.

BBC director of sport Barbara Slater described the Open being of the kind which "one of our most important crown jewel events".

This year’s marked occurrence begins on Thursday and will be the first to be broadcast in of great price definition.

The new contract also covers further developments in technology, like as 3D.

606: DEBATE

How would you like to see coverage be ~ed?

"On 3D, all we’re going to be doing in that place is watching developments in that market," said R&A paramount executive Peter Dawson.

"I personally doubt that you’re going to observe general coverage of events in 3D in that time scale, nevertheless I might be wrong. It’s not a big priority in the place of us."

Dawson admitted selling the rights to a satellite broadcaster in all probability would have proved more lucrative.

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Dawson hopeful over Open weather

But he added: "We every part of know the financial pressures that the BBC is under, but I’m same pleased we’ve been able to come to a commercially that makes amends settlement while at the same time bringing the championship to its widest audience.

"When you’re spending a large amount of the arising from traffic success in the Open in developing the game, it’s but just consistent, is it, to then show it to a restricted auditory?"