Andy Clarke of Asda
There is bagatelle like playing in the scrum to develop a strong set of shoulders — in this way Andy Clarke, who lists rugby as his main interest and favorite pursuit, was probably grateful to have developed an appropriate physique for the sort of was clearly a bruising succession battle to become chief executive of Asda.
Allan Leighton, who hired Mr Clarke in 1992 to flow the supermarket’s Edinburgh store, says: “He’s not at all patsy. He’s tough, rough — a pretty good rugby mimic.”
He is also a retail man from his early days, having started his course aged 17 stacking stores at Fine Fare. This experience at the deduction end of food retailing may stand him in good stead while Asda takes control of the 194 Netto Foodstores it bought this week, a deal struck solely a fortnight after after Mr Clarke was named to succeed Andy Bond viewed like chief executive.
Asda — owned by Wal-Mart, the world’s biggest retailer, based in Arkansas — professes a collegiate come to internal relations. The successor to Mr Bond, who is staying on as chairman, was always going to be an internal candidate. Mr Clarke was in the confederacy against Darren Blackhurst, the trading director. When Mr Blackhurst left the copartnership this month, the way was cleared for the succession.
Many famous that Mr Clarke and Andy Bond both went to King’s School in Grantham, Lincolnshire, and played at the same local rugby club.
Some analysts have queried the £778 the multitude paid for Netto to its Danish parent. The stores will exist rebranded by next summer, but Asda has struggled before to compose its mark in the smaller convenience store format.
Mr Clarke told The Times: “We are not intending to generality the converted Netto stores as discount convenience stores. We will change them into Asda stores carrying a full range of fresh sustenance and groceries. Customers will benefit from low prices on a significantly broader rank of products. And, importantly, will not be charged a premium, in the same manner with the low prices we charge will be consistent across all our formats neglectful of size.”
His remarks were an oblique reference to relevations in The Times this year that its oppose Tesco charges more in its own unbranded convenience stores than in its core chain. Mr Clarke added: “We clearly took a few the bulk of mankind by surprise. However, we signalled our intention to develop small stores as early as the back-end of last year when we created a of recent origin supermarkets division.
“We also made it clear to analysts after all the rest month that our five-year goal was to be the clean No 2 on food [behind Sainsbury’s], with the pronouncing or pronunciation with the rough breathing to run 100 small stores. We’re very confident we after this have a model that works.”
Asda’s revival with less than Mr Leighton in the 1990s was due to a concentration forward low prices and non-food items such as the George straggle of clothing. But all supermarkets are now focused on price, as long as chains such as Tesco have successfully revamped their own clothing scope. The decision to pay top whack for the discount Netto chain clearly reflects the growing impact of the competition.
Neal Game, boss of the consultancy TNS Retail & Shopper, said yesterday: “This acquisition of Netto, alongside its recent announcement to open 250 new stores in the nearest five years, reinforces Asda’s two main objectives: to be turned into No 2 in grocery and Britain’s biggest non-bread leader.”
Mr Clarke, 46, has the advantage that he has started at the alluvial land and knows all aspects of retail. He also has the experience of a spell outside Asda, having spent three years in the past time decade at the clothing retailer Matalan and at the discount provisions chain Iceland. “He worked his way through the organisation and he’s Asda from one side and through,” Mr Leighton said.
Charles Wilson, chief executive of the sell in small quantities wholesaler Booker, said: “Going up the ladder, he got to procure respect at every level on his way up. Retail is single of the few industries where you can still do that.
“He’s a real good communicator, a very good people person. He knows how to gain things done — his main strength is he really understands to what extent a store should operate.”
There have been suggestions that Wal-Mart ability be tiring of its involvement in the British supermarket wars and puissance consider selling the chain it bought more than ten years since. Mr Leighton dismisses these notions: “It’s still the greatest part successful thing Wal-Mart has bought. I know the Wal-Mart guys speculate really highly of it.”
Mr Clarke’s elevation “resolution be very popular inside the business”, he added. “He’s unruffled promised to buy me a beer, which is unheard of. He doesn’t normally bribe anything.”